Actually, Zippia found that 48 percent of sales reps are afraid of cold calling, and 63 percent identify cold calling as the worst part of their job. Of course, not everyone loves cold calling. Think less Dwight Schrute from The Office and more Will Smith in Pursuit of Happyness. Modern cold calling isn’t just about making sales, it’s about starting conversations. Most cold calls are civil, though you should be prepared for anything.) Unsuccessful cold calls irritate prospects and end with curse words and abrupt hang-ups.Successful cold calls pique the prospect’s interest and lead to follow-up meetings.Generally, cold calls go one of two ways: To be successful, you’ll need to be confident and clear about your value proposition, listen actively to your prospects, and help them see the value of agreeing to the next step. Cold calling is an outbound sales technique where salespeople initiate unsolicited phone calls to potential customers.